Post graduate in Marketing & Business Management, and with over 20 years of diversified experience with renowned multinationals. IMC is a vision that evolved from her knowledge of how individuals play a key role in business successes.
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General Manager - Commercial (Retail)
Principal Accountabilities: 1. Prepare and present strategies for marketing and overall brand management activities for retail division, ensuring results are directly related to the overall business plan of the Company. 2. Implement approved marketing plans working with and through the appropriate units within the department 3. Identify opportunities to enhance and build stronger brand equity for all brands represented 4. Monitor overall brand performance within each business unit and work closely with brand/sales managers to ensure that the overall brand performance and image is consistent and in line with company and principle expectations 5. Ensure that brand guidelines are adhered to as required by the company and principles 6. Develop effective reports and prepare quality analyses to facilitate better sales and to aid decision-making by top management. 7. Obtain market information from mystery shopping and various research activities to keep abreast of competitors activities. 8. Maintain a clean and up to date customer database at all times across all brands ensuring quality daily data capture of customers and prospects 9. Develop and follow through prospecting processes for brands. 10. Responsible for the update of showroom sales promotion collaterals such as brochures, posters, and general branding 11. Report regularly business statistics pertaining to showroom activity such as traffic , customer mix etc 12. Maintain effective working relations and contacts with key external parties, local and overseas and remain abreast of new developments and approaches relevant to the Company. 13. Guide, direct, develop and motivate subordinates to work to their best potential and perform effectively on the job. D. Key Performance Indicators: 1. Effective allocation and management of marketing budget 2. Negotiation of terms at competitive promotion activities 3. Increase in brand awareness/ perception 4. New ideas introduced and implemented 5. Competence and motivation of staff 6. Data hygiene E. Knowledge Skills and Experience: Degree in Marketing Management. In-depth knowledge of the products and of the local and regional market. . Ability to study and respond to the market through appropriate marketing strategies. Planning and prioritizing skills. Negotiating and interpersonal skills. Excellent communication skills. Around 10 years relevant work experience in a retail industry preferably luxury/lifestyle products.