Post graduate in Marketing & Business Management, and with over 20 years of diversified experience with renowned multinationals. IMC is a vision that evolved from her knowledge of how individuals play a key role in business successes.
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General Manager - Retail
JOB OUTLINE To develop to function more effectively and efficiently, maximize sales in line with company objectives. The Retail Operation’s aim is to develop self-motivated, responsible and accountable Shop and Area Managers, leading a skilled sales-focused teams. The role of the ROM is to provide leadership, support and advice to the shop management teams. The ROM is essentially responsible for the commercial development of the business. This includes optimizing sales potential, maximizing productivity, promoting awareness of the trading environment and ensuring best retail practices are adopted. In addition, there is a special emphasis on teamwork and good communication with all areas of the business. KEY JOB RESPONSABILITIES General • To assist and participate in projects • To have regard for your impact of your position on the employees of the Company • To be flexible and undertake other duties which may be required • To participate as an effective team member • To have regular retail experience, including working in the stores at peak trading times Specific • Commercial Development of the Business • Operational Standards • Personnel • Training/Development of the Shop Managers • Communication • Company Values • Retail Operations Projects Commercial Development of the Business To maximize sales and profitability of the business • Ensure a dynamic selling approach is adopted in all stores • Maximize turnover in line with Company Targets • Optimize sales potential through effective use if available commercial information • Input to sales forecasts and expense budgets for stores • Monitor sales and control costs within budgetary guidelines • Promote awareness of local trading patterns, the trading environment and competitor activity • Identify internal and external commercial opportunities • Maximize productivity in stores through effective deployment of resources • Plan, negotiate and co-ordinate new store opening and re-fits • Conduct regular financial reviews • Ensure promotions are implemented according to guidelines and that local/seasonal promotional opportunities are identified and maximized • Ensure stores are organized and prepared for peak trading periods as Ramadan & Sale Operational Standards Implement, develop and maintain Operational Standards, through established best practices, leading to standardization of systems • Ensure all stores adopt best Customer Service and Selling practices • Follow-up on Customer Service reports • Ensure merchandising maximizes sales and the company standards and Corporate look are maintained • Monitor Inventory Management systems • Monitor staffing levels in stores to ensure resources are effectively deployed • Formulate and implement store strategies and procedures • Monitor store administration systems to maximize operational efficiency • Ensure adherence to all company procedures • Ensure that all Shop Managers are aware of their legal responsibility to Health and Safety and highlight potential areas of risk to the Company • Authorize expenses and capital purchases • Follow-up on maintenance requirements where appropriate Staff In consultation with HR team • Ensure that all stores implement Personnel policies and procedures • Provide counseling as necessary • Conduct Shop Manager appraisals • Ensure that Shop Managers conduct appraisals • Participate in salary reviews • Implement disciplinary procedures where required • Recruit suitable qualified personnel using the best selection procedures Communication Communicate relevant information in a positive and constructive manner regarding all areas of the business • Maintain regular contact with stores through a number of methods: -Store visits weekly -Attend trading meetings meetings -Area manager feedback -Monitor store objectives -Telephone, email and fax contact -Retail meetings • Give feedback to relevant areas both internal and external to instigate and drive discussions on issues pertinent to the stores • Weekly report on activities and future planning Company Values Role model for the ethos, values and policies of the Company. • Reflect and promote professionalism in all aspects of the business Retail Operations Projects To participate and lead projects as decided by the Business. • Store Openings • Sale and Promotional Events • Implementation of new procedures/systems CORE COMPETENCIES KNOWLEDGE & SKILLS BASE • Practical knowledge in all areas of retailing, particularly selling, customer care, product knowledge, inventory control and visual presentation • Ability to identify and priorities needs, troubleshoot and give practical help, coaching and training of store staff where appropriate • Good practical knowledge of business management and working knowledge of profit and loss • Excellent communication and presentation skills • Well developed management and interpersonal skills • The ability to lead by example