

 
        
Mistake Made Dealing With Angry Customers
We all deal with angry customers, and it's enough to drive people up the wall. 
Angry and difficult customers are a major cause of workplace stress, and they 
eat up huge amounts of your time and the resources of your organization. The 
most common mistake employees make when dealing with the hostile, difficult or 
angry customer. By avoiding this particular error, you can save yourself a lot 
of stress and time.
Mistakes
When you are faced with an angry customer, you probably assume that the customer 
wants his or her "problem" fixed. That's a logical approach and it's at least 
partly true. Angry customers expect that you will be able to help them in some 
concrete way, by meeting their want or need. However, there's more to the story.
Ever notice that with a really angry person, even if you can "fix" the problem, 
the person still acts in angry or nasty ways? Why is that? Well, actually angry 
customers want several things. Yes, they want the problem fixed, but they also 
want to BE HEARD, TO BE LISTENED TO, and to have their upset and emotional state 
recognized and acknowledged.
What most employees do with angry customers is move immediately to solve the 
problem without giving that acknowledgment. Do you know what happens? The 
customer is so angry that he or she isn't prepared to work to solve the problem, 
doesn't listen, and gets in the way of solving the problem. So the number one 
error is moving to solve the problem before the customer is "ready", or calm 
enough to work with the employee. The result is the employee has to repeat 
things over and over (since the customer didn't hear), and has to ask the same 
questions over and over. And that's what drives people nuts.
The Solution
The solution is to follow this general rule: When faced with an angry customer, 
FIRST focus on acknowledging the feelings and upset of the customer. Once the 
customer starts to calm down as a result of having his or her feelings 
recognized, THEN move to solving the problem. You'll find that this will save 
you a lot of time and energy.
Here are a few phrases you can use:
• It seems like you're pretty upset about this and I don't blame you. Let's see 
what we can do. 
• It has to be frustrating to have to return a faulty product. 
• Most people would be angry if their hotel reservation got lost and they were 
stuck
Make sure you address the feelings first, THEN move to fix the problem. You must 
do both.
Your work success hint! 
Did you know that a high percentage of conflict at work and at home is a result 
of ineffective use of language? It's true. The best part is that you can learn 
to alter your communication and language so that what you say is perceived as 
more cooperative, and less confrontational.
The result? Less conflict incidents and less severe conflicts
The Point: We all experience conflict in our lives. There's always been a lot of 
interest in how to manage conflict once it appears in the open, and that's 
important. What's not so common is a concern for preventing unnecessary 
conflict, so it doesn't start in the first place. Its noticed that people who 
are involved in little conflict actually communicate differently than those who 
seem to be involved in a lot of conflict situations, and that these differences 
occur at work and in personal relationships.